Home shopping without breaking the bank

What started as a simple five-day design challenge from Bitesize UX turned into something more ambitious. The original task - creating a home accessory starter-kit builder - sparked questions about how e-commerce might better serve its customers. This exploration dug deeper into the problems of online home shopping, examining how we might help customers navigate choice overload, stick to their budgets, and make confident design decisions.

Services

Product Strategy

Product Design

House2Home

E-Commerce

Home shopping without breaking the bank

Services

Product Strategy

Product Design

The Scope

The foundation of this design challenge rested on research provided by Bitesize UX, which painted a familiar picture of frustration. Their interviews revealed how platforms like Target, Wayfair, and Amazon overwhelm customers with endless options but offer little guidance. Pinterest emerged as a double-edged sword - perfect for inspiration but surprisingly unhelpful when making actual purchase decisions.

At the center of this research was Amy, a 23-year-old from Chicago, whose experience captured a common journey. Like many young homeowners, she found herself caught between the inspiration of perfectly curated Pinterest boards and the reality of fitting purchases into a real budget and a real space. Her story, along with similar accounts from other interviews, pointed to a gap in the market that seemed worth exploring beyond the original scope of the challenge.

The Scope

The Hypothesis

As the project evolved, a question emerged: Could we create a platform that brought the personalized approach of Zola's wedding registry to home accessories, while adding strict budget controls? The hypothesis grew from there - by prioritizing customer trust through ethical practices and budget consciousness, a platform might build stronger customer relationships while maintaining profitability through wholesale agreements and thoughtful commission structures.

The Hypothesis

The Constraints

Working within clear boundaries helped shape more focused solutions. Any proposed products needed to stay under $50, making them accessible to budget-conscious shoppers. The platform had to work without requiring expensive interior design services, while still accommodating various home sizes and styles. Most importantly, all features needed to remain simple enough for initial prototyping and testing.

The Constraints

The Process

Building on Bitesize UX's research, the design process expanded through a series of structured exercises. A Lean Canvas helped map out potential approaches to the business side, while a Priority Matrix with How Might We questions pushed the exploration of user needs. These exercises led to designs for a Starter Kit Builder that would guide users through choices about home size, budget, decor styles, and room preferences.

The design thinking process revealed an interesting pattern - the most promising solutions often centered on trust-building features rather than pure commerce functions. This insight shaped the eventual user flows and wireframes, which focused on helping users make confident decisions within their budget constraints.

The Process

The Outcome

While this challenge never moved beyond the design phase, it produced a clear vision for a different kind of shopping experience. The wireframes and user flows demonstrated how a platform might actively help users stay within their budget while finding items that matched their style preferences. These designs included interfaces for personalized recommendations, budget management, and style exploration.

The exercise challenged common assumptions about e-commerce design, suggesting that prioritizing user needs might actually lead to stronger business outcomes. Though these concepts remain untested in the real world, they point to intriguing possibilities for how we might reshape online shopping to better serve both customers and businesses.

Next steps would involve user testing of these concepts, particularly the starter kit builder interface. But even as a purely theoretical exercise, this challenge highlighted how questioning basic assumptions about e-commerce might lead to more thoughtful, user-centered solutions.

The Outcome

Neptune

Law